Finals Advertising Media Blitz 2009!

08/26/2009
Finals Advertising Announced
Unified World Finals and Car Toys of Tulsa have joined forces to build an advertising campaign that will insure a great spectator turnout at this years event. Along with the USACI show Car Toys will be holding a HUGE Blow Out Sale at the event featuring over $100,000 (Wholesale) in merchandise to be sold at blow out show prices. With this in mind we have arrived on an advertising budget that will insure enough attendance to get the job done! The final budget announced will top $45,000.00 in a local media blitz campaign. The advertising mix will include radio, TV, newsprint, internet, grass roots promotion, and high school media networks. Even the local media representatives are surprised at the amount coverage the event will be producing. The advertising breakdown is:
Radio - KHITS 106.9 - $3,500.00 - 14 days of saturation. http://www.khits.com/
Radio - Kjams 105.3 - $3,000.00 - 14 days saturation. http://www.kjmm.com/
Rolling Billboad - $4,100.00 - 30 days mobile roving billboard
Internet - Myspace - $3,500.00 - Up to 10,000 site hits in advertising to the local market.
Fliers - $2,400 - 200,000 full color $5.00 discount coupons distributed via grass roots campaign.
Posters - $200 200 full color 11x17 posters located at select retail shops in the Tulsa Market
Gridiron Classic - $2,000 - Sponsorship
Print - Urban Tulsa - $3,000 - Full page ad for 30 days http://www.urbantulsa.com/gyrobase/index
Print - Vype - $2,290 - High School Sports Magazine - 2 adds for the month of September http://www.vype.com/
Print - Tulsa World News - $1,500 spot Magazine - 1/2 page add http://www.tulsaworld.com/
Print - Tulsa World News - $600 Internet campaign - 40,000 hits. http://www.tulsaworld.com/scene/
Television - $9,000.00 - several hundred spots selected
Billboards - Lamar $10,500.00 - 5 Large billboards for 30 days on local Interstates.
Grand Total: $45,590.00
We look forward to impressing our vendors and members with a HUGE first class 12-volt audio event!

nice!

That's alot of mula!

wow awesome, this is how it should be.

sounds like this will be a great turnout!

im excited about this finals

its gonna be packed in there.... WOOooo....

Wow Ralph this event should have a huge turnout, I'm glad I decided to make this my first finals. Just curious of the budget you mentioned did DBDRAG kick in any or are they also doing their own promotion blitz?

Hope its a big turn out. Sounds like it should be.